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In this video, our CEO & Founder, Scott Reese, shares his insights regarding a fantastic article we read on thinking like a software company (even if you aren’t one), and how pertinent it is to the retail space. This thought style is a reflection of the “disrupters” big retail companies are installing in their organizations to help transform their business. It still has to align with the vision and strategy of the company, so a lot of retailers have a tougher road than young companies who have grown up in the software-style world and so have those strategies already integrated into their practices.

Read our blog on the Chief Digital Officer role (or Chief “Disrupter” role) here.