We had the opportunity to interview the brilliant Michelle Adams – consumer behavior industry leader, shopper marketing and neuroscience expert, and keynote speaker. It was an enlightening discussion that focused on new trade spends like customized pricing, mood enhancements, and non-conscious awareness that are affecting, and will continue to affect, increase in shopper carts. It’s incredible how powerful science is in providing insights into consumer behavior, and how it can assist retailers in taking actionable, measured steps to increase shopper cart. Thanks to advancements like the ones we talk about in this video, the future of retail is exciting!Watch Full Movie Online Streaming Online and Download
Learn more about Michelle and her company, Marketing Brainology, here.